{"id":3312,"date":"2022-06-27T09:45:24","date_gmt":"2022-06-27T08:45:24","guid":{"rendered":"https:\/\/patrizia.dev4.de\/?post_type=real_insights&#038;p=3312"},"modified":"2024-05-17T10:19:48","modified_gmt":"2024-05-17T08:19:48","slug":"data-intelligence-offers-dynamic-insights-that-guide-investment-strategy","status":"publish","type":"real_insights","link":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/","title":{"rendered":"Data intelligence offers dynamic insights that guide investment strategy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lte922ek-3c1f984da31691d8657d4410a9ea57d2\">\n.avia-section.av-lte922ek-3c1f984da31691d8657d4410a9ea57d2{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/iStock-1152644304_Brussels.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lte922ek-3c1f984da31691d8657d4410a9ea57d2 header_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_codeblock  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-30vw av-height-percent_width  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='30' data-av_min_height_opt='percent_width'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3312'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3312'><div class='entry-content-wrapper clearfix'>\n\n<section  class='av_textblock_section av-lte96203-dc126903d2f00a0bda57a53717261c17 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"ce-news--detail__title\">Data intelligence offers dynamic insights that guide investment strategy<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltg6tm67-19714fc5d6a07f501c584b9076755f6f\">\n#top .flex_column.av-ltg6tm67-19714fc5d6a07f501c584b9076755f6f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-ltg6tm67-19714fc5d6a07f501c584b9076755f6f{\nwidth:53.2%;\n}\n.responsive #top #wrap_all .flex_column.av-ltg6tm67-19714fc5d6a07f501c584b9076755f6f{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-ltg6tm67-19714fc5d6a07f501c584b9076755f6f av_three_fifth  avia-builder-el-3  el_after_av_textblock  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lwaes362-a5d6ce15d103ace27e8151e2d4ff2938 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>by Lois Hoyal<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltg6xkyg-50f8750a3e1c7fea0ed005dde30a665b\">\n#top .flex_column.av-ltg6xkyg-50f8750a3e1c7fea0ed005dde30a665b{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-ltg6xkyg-50f8750a3e1c7fea0ed005dde30a665b{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-ltg6xkyg-50f8750a3e1c7fea0ed005dde30a665b av_one_half  avia-builder-el-5  el_after_av_three_fifth  el_before_av_three_fourth  first flex_column_div  '     ><\/div><\/p>\n<div class='av-column-wrapper-individual av-mobile-columns-flex av-columns-reverse'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltg3231x-94aa074a67a0f36a85eda2a8c2305d1c\">\n#top .flex_column.av-ltg3231x-94aa074a67a0f36a85eda2a8c2305d1c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-ltg3231x-94aa074a67a0f36a85eda2a8c2305d1c{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-ltg3231x-94aa074a67a0f36a85eda2a8c2305d1c av_three_fourth  avia-builder-el-7  el_after_av_one_half  el_before_av_one_fourth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltmyvcju-0f172123649d7d3dfa4c6d460b8d4c65\">\n#top .av-post-metadata-container.av-ltmyvcju-0f172123649d7d3dfa4c6d460b8d4c65{\ncolor:#b2b2b2;\nmargin:60px 0 5px 0;\n}\n<\/style>\n<div  class='av-post-metadata-container av-ltmyvcju-0f172123649d7d3dfa4c6d460b8d4c65 av-metadata-container-align-left  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  real_insights-meta2 av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >27. Juni 2022<\/span><\/span><\/span><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ltfowa7i-1bded3df6f5697d50c75d224ae90fcc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock ri-teaser'  itemprop=\"text\" ><h3>It was a puzzle that only a combination of local knowledge and technology could solve. A local PATRIZIA expert reassured the Investment Strategy &amp; Research team that a residential location in Tokyo was a prime location. Yet somehow, the location was failing to score highly on the PATRIZIA Amenities Magnet tool.<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ltfntrfd-6fe44dd61a46edef4d9797f8645b4ea6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The reason was the view: the property overlooked a park where flowers bloomed spectacularly in the summer. This attracted tenants who were more than willing to pay steep rental prices. The PATRIZIA Amenities Magnet Report had noted the park\u2019s location but not the type of flowers inside.<\/p>\n<p>PATRIZIA relies increasingly on artificial intelligence (AI) to help inform its investment decisions. It also boasts one of the largest operating platforms in Europe, with more than 900 experts on the ground, 200 of them in residential. This unique combination of data obtained by artificial intelligence and local market knowledge provided by human fund managers enables PATRIZIA to develop a knowledge-based investment strategy and identify anomalies.<\/p>\n<p>\u201cA data-driven strategy is an embedded part of our investment strategy \u2013 we believe that technology is here to help us and provide us with recommendations,\u201d says Dr Marcelo Cajias, PATRIZIA\u2019s Head of Data Intelligence. \u201cBut we also need local knowledge to understand what is happening on the streets to corroborate our strategy. It\u2019s a combination \u2013 there are always peculiarities in the market that we\u2019re not aware of from the data perspective.\u201d<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltfp5x23-57a1f9d161345c95e1344345e05bbfe4\">\n#top .flex_column.av-ltfp5x23-57a1f9d161345c95e1344345e05bbfe4{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-ltfp5x23-57a1f9d161345c95e1344345e05bbfe4{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-ltfp5x23-57a1f9d161345c95e1344345e05bbfe4 av_one_fourth  avia-builder-el-11  el_after_av_three_fourth  el_before_av_two_third  ri-inhaltsverzeichnis flex_column_div  column-top-margin'     ><p><div  class='avia-builder-widget-area clearfix  avia-builder-el-12  el_before_av_social_share  avia-builder-el-first '><div id=\"avia_auto_toc-2\" class=\"widget clearfix avia-widget-container avia_auto_toc avia_no_block_preview\"><div class=\"avia-preview-headline\">NeoDesign Table of Contents<\/div><div class=\"avia-preview-info\">Titel: Inhaltsverzeichnis:<\/div><div class=\"avia-preview-in-front\">Table can only be rendered in frontend.<\/div><\/div><\/div><br \/>\n<div  class='av-social-sharing-box av-ltegg3rr-c727199f5d672709402708ebfbb4e7e0 av-social-sharing-box-default  avia-builder-el-13  el_after_av_sidebar  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Insight teilen<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-square-x-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=Data%20intelligence%20offers%20dynamic%20insights%20that%20guide%20investment%20strategy&#038;url=https:\/\/patrizia.haraldo.dev\/de\/?p=3312' data-av_icon='\ue933' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Teilen auf LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Data%20intelligence%20offers%20dynamic%20insights%20that%20guide%20investment%20strategy&#038;url=https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Teilen auf LinkedIn'><span class='avia_hidden_link_text'>Teilen auf LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Per E-Mail teilen\" href='mailto:?subject=Data%20intelligence%20offers%20dynamic%20insights%20that%20guide%20investment%20strategy&#038;body=https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Per E-Mail teilen'><span class='avia_hidden_link_text'>Per E-Mail teilen<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close flex column wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-ltfmjzn2-8daafc84d2b1a62f144e353778fb5c80 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltfmjzn2-8daafc84d2b1a62f144e353778fb5c80\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ltfmjzn2-8daafc84d2b1a62f144e353778fb5c80{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div  class='flex_column av-ltfmjzn2-8daafc84d2b1a62f144e353778fb5c80 av_two_third  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><section  class='av_textblock_section av-i1qe5p-d417408c83de0c4af5c879114ac699bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Amenities make a location<\/h2>\n<p>For the last couple of years, PATRIZIA has benefited from the use of the Amenities Magnet Report to evaluate the attractiveness of locations based on the access to nearby amenities, or so-called Points of Interest (POI) across Europe and Japan. The Amenities Magnet Report accesses a database of more than 25 million POIs, categorised to allow the attractiveness of a location to be measured, based on residential, modern urban living, senior housing and office requirements.<\/p>\n<p>When given a geo-location \u2013 a street name or address \u2013 the digital tool provides a score ranging from 0 to 100 according to the quality of amenities in and around that location. The higher the score, the greater the supply of positive amenities and, therefore, the more attractive the location. Good amenities might include a school, green space or transport links. Negative amenities could include a prison, motorway or wastewater plant.<\/p>\n<p>After producing a score, the next step is to analyse the results geographically with a heat map. The brighter the yellow scores at the grid locations displayed in the heat map, the higher the score. The darker the green patches, the lower the score. The Amenities Magnet allows PATRIZIA to acquire a transparent opinion of the market and effectively rank locations, says Cajias.<\/p>\n<p>\u201cWe now know the difference between yellow, green and dark locations. This is like going to the bank and asking for different interest rates, depending on your default risk. The best locations in Germany, for example, tend to be near a city\u2019s central main station because you have lots of good amenities there.\u201d<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u1wej-bf48a1b47af756f3c5074879e51835b1\">\n#top .flex_column_table.av-equal-height-column-flextable.av-1u1wej-bf48a1b47af756f3c5074879e51835b1{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n<\/style>\n<div  class='flex_column av-1u1wej-bf48a1b47af756f3c5074879e51835b1 av_one_third  avia-builder-el-16  el_after_av_two_third  el_before_av_one_half  real_insights-zitat flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><div  class='avia-testimonial-wrapper av-lv0ptzln-8e1cce8a36953550184f55b0be9292ea avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible av-minimal-grid-style av-boxed-grid-style' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lv0ptw7k-21dce77b367304537e737fb169622289 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8222;A data-driven strategy is an embedded part of our investment strategy \u2013 we believe that technology is here to help us and provide us with recommendations.&#8220;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Dr Marcelo Cajias<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >PATRIZIA, Head of Data Intelligence<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-3w9kto-dda7bff3eba16471d7a962ceb80c1997 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3w9kto-dda7bff3eba16471d7a962ceb80c1997\">\n#top .flex_column_table.av-equal-height-column-flextable.av-3w9kto-dda7bff3eba16471d7a962ceb80c1997{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n<\/style>\n<div  class='flex_column av-3w9kto-dda7bff3eba16471d7a962ceb80c1997 av_one_half  avia-builder-el-18  el_after_av_one_third  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luqxvg4p-18ba81f58b9eab2ca86c3b7384635a1e\">\n.avia-image-container.av-luqxvg4p-18ba81f58b9eab2ca86c3b7384635a1e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-luqxvg4p-18ba81f58b9eab2ca86c3b7384635a1e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-luqxvg4p-18ba81f58b9eab2ca86c3b7384635a1e av-styling- avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3316 avia-img-lazy-loading-not-3316 avia_image ' src=\"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/AMDy_Brussels_difference.jpg\" alt='' title='AMDy_Brussels_difference'  height=\"655\" width=\"881\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/AMDy_Brussels_difference.jpg 881w, https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/AMDy_Brussels_difference-300x223.jpg 300w, https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/AMDy_Brussels_difference-768x571.jpg 768w, https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/AMDy_Brussels_difference-705x524.jpg 705w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bvv7kt-c09e7696656e677c5d04d51c0cb700ff\">\n#top .flex_column_table.av-equal-height-column-flextable.av-bvv7kt-c09e7696656e677c5d04d51c0cb700ff{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n<\/style>\n<div  class='flex_column av-bvv7kt-c09e7696656e677c5d04d51c0cb700ff av_one_half  avia-builder-el-20  el_after_av_one_half  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><section  class='av_textblock_section av-3xakd-20eb7cb5e5b7b7576da0c1cbed0280d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Understanding the urban footprint over time: the PATRIZIA Amenities Magnet Dynamic produces green patches in locations that have increased their attractiveness as measured by the supply of amenities. White means consolidation and red means slower development and a weaker position. The heat map can help identify market opportunities. Here the city depicted is Brussels.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div  class='flex_column av-ltfon8na-8eebe8816245f9123a506380cc374a04 av_one_full  avia-builder-el-22  el_after_av_one_half  el_before_av_one_third  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-8thnql-f17dfe3b32a4d4a6993379305bee3563 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Dynamic data development<\/h2>\n<p>PATRIZIA has now taken the Amenities Magnet Report to the next level by introducing the Amenities Magnet Dynamic. This tool assesses whether amenities have changed over time, allowing PATRIZIA to compare relevant data across different years and then calculate the changes. With an overview of changes in locations\u2019 scores, PATRIZIA can then identify those areas that have improved their supply of amenities and those that have decreased what is on offer.<\/p>\n<p>\u201cThe Amenities Magnet Dynamic genuinely reflects how cities have evolved based on this algorithm and how they will evolve in future,\u201d says Cajias. \u201cThis enables us to understand if we\u2019re in the right location and if the location has evolved in the way we expected.\u201d<\/p>\n<p>This updated knowledge is then amalgamated with local knowledge from experts on the ground. \u201cThey may say, \u2018Yes, I agree that\u2019s a good location.\u2019 For example, they\u2019ve seen a new shopping centre opening nearby. Or they may disagree about what is happening in that location,\u201d adds Cajias.<\/p>\n<\/div><\/section><\/div>\n<div class='flex_column_table av-lv0pxppg-2eeb317c25ec0070dc83f7847c982cc0 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv0pxppg-2eeb317c25ec0070dc83f7847c982cc0\">\n#top .flex_column_table.av-equal-height-column-flextable.av-lv0pxppg-2eeb317c25ec0070dc83f7847c982cc0{\nmargin-top:20px;\nmargin-bottom:00px;\n}\n<\/style>\n<div  class='flex_column av-lv0pxppg-2eeb317c25ec0070dc83f7847c982cc0 av_one_third  avia-builder-el-24  el_after_av_one_full  el_before_av_two_third  real_insights-zitat first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><div  class='avia-testimonial-wrapper av-lv0pwrp9-faf51429fa8b3830ec37d4543d8e3a32 avia-grid-testimonials avia-grid-1-testimonials avia_animate_when_almost_visible av-minimal-grid-style av-boxed-grid-style' >\n<section class=\"avia-testimonial-row\"><div class='avia-testimonial av-lv0pwo9h-5cd24de6c9c855a0a34511202dc23bf9 avia-testimonial-row-1 avia-first-testimonial flex_column no_margin av_one_full'><div class='avia-testimonial_inner'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-testimonial-content '><div class='avia-testimonial-markup-entry-content'  itemprop=\"text\" ><p>&#8222;This kind of technological advantage is unique to PATRIZIA. It is something we are doing for our investment processes and offering to our clients to rebalance portfolios and to continue to recreate balance.&#8220;<\/p>\n<\/div><\/div><div class=\"avia-testimonial-meta\"><div class=\"avia-testimonial-arrow-wrap\"><div class=\"avia-arrow\"><\/div><\/div><div class='avia-testimonial-meta-mini'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><strong  class='avia-testimonial-name'  itemprop=\"name\" >Dr Marcelo Cajias<\/strong><span  class='avia-testimonial-subtitle '  itemprop=\"jobTitle\" >PATRIZIA, Head of Data Intelligence<\/span><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p4igw-7d97c859de7c80b9c064c9682dcaefd9\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2p4igw-7d97c859de7c80b9c064c9682dcaefd9{\nmargin-top:20px;\nmargin-bottom:00px;\n}\n<\/style>\n<div  class='flex_column av-2p4igw-7d97c859de7c80b9c064c9682dcaefd9 av_two_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><section  class='av_textblock_section av-lv0px4u1-4223c9cc5236bf3c2e09b9c8977f2b6c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Data knowledge steers strategy<\/h2>\n<p>Machine learning creates knowledge at speed, scale and depth. Thanks to cloud computing, the Amenities Magnet\u2019s calculation power is 70% faster: it now only takes seven minutes, not 20 minutes, to generate a report about any given location.<\/p>\n<p>The amount of information is also increasing exponentially. For example, a few years ago, Vienna had 40,000 different amenities. This has now grown to 65,000 POIs.<\/p>\n<p>Overall, values generated by the tool help PATRIZIA to identify opportunities that can change the conversation with a tenant or investor. For existing assets, the tool can confirm that PATRIZIA is in the right location with the right strategy. It can also identify the level of amenities in a potential investment location.<\/p>\n<p>Is there an oversupply or undersupply of amenities, and if amenities are low, which are missing? After entering a new city area, the concentration of amenities should increase over time. Areas with lower ratings can also be attractive as an investment<br \/>\nlocation in the case of the development of new housing and associated amenities.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-lv0pxex7-8a1308ad13bcfd9685e52601380143af sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv0pxex7-8a1308ad13bcfd9685e52601380143af\">\n#top .flex_column_table.av-equal-height-column-flextable.av-lv0pxex7-8a1308ad13bcfd9685e52601380143af{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-lv0pxex7-8a1308ad13bcfd9685e52601380143af av_one_full  avia-builder-el-28  el_after_av_two_third  el_before_av_hr  first flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><section  class='av_textblock_section av-lv0py513-3e3e064109e92f9a37a181d2e0cffda0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In future, data intelligence will play a critical role in identifying streets and districts with the best potential and in understanding how a city is evolving so we can further optimise the portfolios of clients.<\/p>\n<p>\u201cThis kind of technological advantage is unique to PATRIZIA,\u201d concludes Cajias. \u201cIt is something we are doing for our investment processes and offering to our clients to rebalance portfolios and to continue to recreate balance.\u201d<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ltmyue6h-a5793e9c3f9b78be021854e0bb5231b9\">\n#top .hr.av-ltmyue6h-a5793e9c3f9b78be021854e0bb5231b9{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-ltmyue6h-a5793e9c3f9b78be021854e0bb5231b9 .hr-inner{\nwidth:100%;\nborder-color:#000000;\n}\n<\/style>\n<div  class='hr av-ltmyue6h-a5793e9c3f9b78be021854e0bb5231b9 hr-custom  avia-builder-el-30  el_after_av_one_full  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Lesedauer<\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">Minuten<\/span><\/span><\/p>\n","protected":false},"author":18,"featured_media":3313,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,33],"tags":[99,109,75,130,83,134,82,111,93],"ri-category":[],"coauthors":[157],"class_list":["post-3312","real_insights","type-real_insights","status-publish","format-standard","has-post-thumbnail","hentry","category-real-innovation","category-real_insights","tag-estatements","tag-innovation","tag-investment-en","tag-investment-strategy-research","tag-living-cities","tag-marcelo-cajias","tag-residential","tag-smart-cities","tag-urbanisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data intelligence offers dynamic insights that guide investment strategy - PATRIZIA SE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data intelligence offers dynamic insights that guide investment strategy - PATRIZIA SE\" \/>\n<meta property=\"og:description\" content=\"Lesedauer 12 Minuten\" \/>\n<meta property=\"og:url\" content=\"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"PATRIZIA SE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/patrizia-se\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T08:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/iStock-1152644304_Brussels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PATRIZIA_news\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lois Hoyal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/\",\"url\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/\",\"name\":\"Data intelligence offers dynamic insights that guide investment strategy - PATRIZIA SE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/wp-content\\\/uploads\\\/iStock-1152644304_Brussels.jpg\",\"datePublished\":\"2022-06-27T08:45:24+00:00\",\"dateModified\":\"2024-05-17T08:19:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/wp-content\\\/uploads\\\/iStock-1152644304_Brussels.jpg\",\"contentUrl\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/wp-content\\\/uploads\\\/iStock-1152644304_Brussels.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/real_insights\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data intelligence offers dynamic insights that guide investment strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/\",\"name\":\"PATRIZIA SE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/#organization\",\"name\":\"PATRIZIA SE\",\"url\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/apple-touch-icon.png\",\"contentUrl\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/apple-touch-icon.png\",\"width\":180,\"height\":180,\"caption\":\"PATRIZIA SE\"},\"image\":{\"@id\":\"https:\\\/\\\/patrizia.haraldo.dev\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/patrizia-se\\\/\",\"https:\\\/\\\/x.com\\\/PATRIZIA_news\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/PATRIZIAAG-real-estate\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data intelligence offers dynamic insights that guide investment strategy - PATRIZIA SE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/","og_locale":"de_DE","og_type":"article","og_title":"Data intelligence offers dynamic insights that guide investment strategy - PATRIZIA SE","og_description":"Lesedauer 12 Minuten","og_url":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/","og_site_name":"PATRIZIA SE","article_publisher":"https:\/\/www.linkedin.com\/company\/patrizia-se\/","article_modified_time":"2024-05-17T08:19:48+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/iStock-1152644304_Brussels.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PATRIZIA_news","twitter_misc":{"Written by":"Lois Hoyal"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/","url":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/","name":"Data intelligence offers dynamic insights that guide investment strategy - PATRIZIA SE","isPartOf":{"@id":"https:\/\/patrizia.haraldo.dev\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/#primaryimage"},"image":{"@id":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/iStock-1152644304_Brussels.jpg","datePublished":"2022-06-27T08:45:24+00:00","dateModified":"2024-05-17T08:19:48+00:00","breadcrumb":{"@id":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/#primaryimage","url":"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/iStock-1152644304_Brussels.jpg","contentUrl":"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/iStock-1152644304_Brussels.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/data-intelligence-offers-dynamic-insights-that-guide-investment-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/patrizia.haraldo.dev\/de\/real_insights\/"},{"@type":"ListItem","position":2,"name":"Data intelligence offers dynamic insights that guide investment strategy"}]},{"@type":"WebSite","@id":"https:\/\/patrizia.haraldo.dev\/de\/#website","url":"https:\/\/patrizia.haraldo.dev\/de\/","name":"PATRIZIA SE","description":"","publisher":{"@id":"https:\/\/patrizia.haraldo.dev\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/patrizia.haraldo.dev\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/patrizia.haraldo.dev\/de\/#organization","name":"PATRIZIA SE","url":"https:\/\/patrizia.haraldo.dev\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/patrizia.haraldo.dev\/de\/#\/schema\/logo\/image\/","url":"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/2023\/12\/apple-touch-icon.png","contentUrl":"https:\/\/patrizia.haraldo.dev\/wp-content\/uploads\/2023\/12\/apple-touch-icon.png","width":180,"height":180,"caption":"PATRIZIA SE"},"image":{"@id":"https:\/\/patrizia.haraldo.dev\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/patrizia-se\/","https:\/\/x.com\/PATRIZIA_news","https:\/\/www.youtube.com\/c\/PATRIZIAAG-real-estate"]}]}},"_links":{"self":[{"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/real_insights\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/real_insights"}],"about":[{"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/types\/real_insights"}],"author":[{"embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":5,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/real_insights\/3312\/revisions"}],"predecessor-version":[{"id":3828,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/real_insights\/3312\/revisions\/3828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/media\/3313"}],"wp:attachment":[{"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/tags?post=3312"},{"taxonomy":"ri-category","embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/ri-category?post=3312"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/patrizia.haraldo.dev\/de\/wp-json\/wp\/v2\/coauthors?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}